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Guaranty Trust Bank is a customer-friendly brand that truly cares about its customers, and this is reflected in all areas of our business. We have a value system that revolves around professionalism, ethics, integrity and superior customer service. We maintain a culture of excellence and strive to live up to the popular expression "The customer is king."

Our operating style, staff conduct and service delivery models are based on 8 core principles, dubbed "The Orange Rules", in keeping with the Bank's orange color.

Why orange?

  • Orange is a happy color
  • Orange liberates and clears the emotions
  • Orange evokes a feeling of warmth
  • Orange requires attention
  • Orange stimulates the mind
  • Orange indicates a person who is sociable and enjoys being in the company of others; a person who is energetic, exciting and fun to work with.
  • Orange is related to a person who has great practical skills.
  • Orange personalities are friendly, smile readily, respond positively and speak fluently, even deeply. They are good-natured, gregarious and do not like to be left alone.

Orange Rules

The Orange Rules are principles of progression, success, relationships and life. They guide our approach to banking and everything we do.

1
Simplicity
ORANGE RULE 1
We are straightforward, direct and easy to deal with, making the complex uncomplicated.
2
Professionalism
ORANGE RULE 2
We are thorough and efficient, always inspiring confidence.
3
Service
ORANGE RULE 3
This is our major strength; we're constantly improving on our ability to delight our customers.
4
Friendliness
ORANGE RULE 4
We enjoy working together to fulfil customers' needs, building mutually rewarding relationships.
5
Excellence
ORANGE RULE 5
We stand out from the crowd, always refreshing, always beyond the ordinary.
6
Trustworthiness
ORANGE RULE 6
We are reliable, what we say is what we do; trust us to always do what is right.
7
Social Responsibility
ORANGE RULE 7
We care, we believe in building and sharing for the good of all.
8
Innovation
ORANGE RULE 8
We evoke inspiration and respect, our originality is second to none, we are bold, classy and always setting the pace.

Brand Affiliations

Today, with its growing regional expansion and strong domestic franchise, Guaranty Trust Bank's business ties span all continents and include more than 15 foreign correspondent banks and financial institutions, including Citibank, Bank of China, JP Morgan Chase, Deutsche Bank, Standard Chartered Bank, ABSA Bank and SMBC.

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